Grappling with today’s Buyer’s Journey is Crucial to Winning in B2B Marketing - Mark Donnigan Virtual CMO

By understanding and catering to the requirements of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the chances of winning a sale. In today's hectic service world, B2B business are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the dist

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Grappling with today’s Buyer’s Journey is the Secret to Win in Marketing for B2B - Interview with Mark Donnigan

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

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